diff --git a/django/core/handlers/base.py b/django/core/handlers/base.py
index 6735f7d12..07a3df127 100644
--- a/django/core/handlers/base.py
+++ b/django/core/handlers/base.py
@@ -164,7 +164,8 @@ class BaseHandler(object):
         except:
             request_repr = "Request repr() unavailable"
         message = "%s\n\n%s" % (self._get_traceback(exc_info), request_repr)
-        mail_admins(subject, message, fail_silently=True, html_message=html)
+        extra_emails = self._get_extra_emails(exc_info)
+        mail_admins(subject, message, fail_silently=True, html_message=html, extra_emails=extra_emails)
         # Return an HttpResponse that displays a friendly error message.
         callback, param_dict = resolver.resolve500()
         return callback(request, **param_dict)
@@ -174,6 +175,17 @@ class BaseHandler(object):
         import traceback
         return '\n'.join(traceback.format_exception(*(exc_info or sys.exc_info())))
 
+    def _get_extra_emails(self, exc_info=None):
+        "Helper function to retrieve app-specific admin email lists."
+        etype, value, tb = exc_info or sys.exc_info()
+        admins = []
+        while tb is not None:
+            f = tb.tb_frame
+            if "DEBUG_EMAILS" in f.f_globals:
+                admins += f.f_globals["DEBUG_EMAILS"]
+            tb = tb.tb_next
+        return admins
+
     def apply_response_fixes(self, request, response):
         """
         Applies each of the functions in self.response_fixes to the request and
diff --git a/django/core/mail.py b/django/core/mail.py
index 3751d4d99..6e4842aa3 100644
--- a/django/core/mail.py
+++ b/django/core/mail.py
@@ -409,12 +409,14 @@ def send_mass_mail(datatuple, fail_silently=False, auth_user=None,
                 for subject, message, sender, recipient in datatuple]
     return connection.send_messages(messages)
 
-def mail_admins(subject, message, fail_silently=False, html_message=None):
+def mail_admins(subject, message, fail_silently=False, html_message=None, extra_emails=[]):
     """Sends a message to the admins, as defined by the ADMINS setting."""
-    if not settings.ADMINS:
+    if not (settings.ADMINS or extra_emails):
         return
+    emails = set(list(settings.ADMINS) + extra_emails);
+    print " * Admin email addresses:", emails
     from django.core.mail import EmailMultiAlternatives
-    msg = EmailMultiAlternatives(settings.EMAIL_SUBJECT_PREFIX + subject, message, settings.SERVER_EMAIL, [a[1] for a in settings.ADMINS])
+    msg = EmailMultiAlternatives(settings.EMAIL_SUBJECT_PREFIX + subject, message, settings.SERVER_EMAIL, [a[1] for a in emails])
     if html_message:
         msg.attach_alternative(html_message, "text/html")
     msg.send(fail_silently=fail_silently)