diff --git a/ietf/templates/registration/edit_profile.html b/ietf/templates/registration/edit_profile.html
index 7a92f9b37..9ca92a3e8 100644
--- a/ietf/templates/registration/edit_profile.html
+++ b/ietf/templates/registration/edit_profile.html
@@ -136,7 +136,7 @@
       <div class="col-sm-offset-2 col-sm-10">
         <div class="new-emails"></div>
 
-        <button class="btn btn-default btn-sm add-email">Open a new email address field</button>
+        <button class="btn btn-default btn-sm add-email">Add a new email address</button>
       </div>
     </div>